如何有效控制样品快递费用

编者按：开发新的客户，一方面要用样品吸引他们，另外一方面也要面临样品快递费用的压力，怎样合适的处理这个问题呢？来看看下面的内容。

对于一些小客和新客，一般是这样做的：向客人说明我们很乐意随时免费推荐最新潮的产品款式给他们，以吸引更多的客户和生意。但我们又面临负担大数目快递费用的困扰。如果客人愿意为我们分担快递费的话(例如提供到付账号)，将是对我们工作极大的支持。这样我可以多推荐一些有新意的样品给客人。当然，为帮助客人节约快递费，我们推荐新东西给客人都会从实用性考虑，在寄出之前都会通知客人(照片给客人看)，客人看过确定需要后才寄出。

我想这种方式对于一些真正有意开拓生意的客户会有一定的效果的。

Dear Sirs,

Firstly thank you for your continuous supports in the past years, we wish both business snowballing in the coming years.

As per the summing-up made by our financial department in the last half year, the statistics showed that we had a very heavy burden on sample cost. Just as you know, during the past years we supplied the small qty samples to our customer free of charge. In this way, we not only had to pay the samples cost in our factory, but also pay for the postage to express courier, such as UPS, FedEx, however, our profit is getting smaller and smaller. Under the above-mentioned situation, we find it is getting difficult to run business in this way. In order to solve this matter in a reasonable way, we hope our customer could help to share the cost by paying the postage. So could you please inform us your account number of UPS or FedEx or other express by return? So that we could send samples by your account number, while we will supply the samples which are free of charge in normal small quantity as before.

We believe this will do favor to develop the business between us. Most of our customers are doing in this way now. We sincerely hope it will be also workable to you. Please kindly comment the new way and advise us your A/C No. Thank you for your cooperation.

Looking forward to hearing from you soon.

客人收到此信后，就算还是不肯负担邮费，也不再会随意要样品了。